College Gifting — Gift a Child the Gift of College
Save in a SMART529 college savings account for the child in your life for the next special occasion. Open an account today or contribute to an existing account. Toys come and go, but a college education lasts forever. The most valuable gift you can give begins with as little as $1.


SMART529 is a gift for you, too.

One of the main advantages SMART529 has over other college saving strategies is its significant tax benefits. West Virginia residents may gain income tax benefits at the Federal and West Virginia state levels, including:

West Virginia deduction - For West Virginia Personal Income Tax purposes, your Federal Adjusted Gross Income may be reduced by the amounts contributed to the program each year (subject to recapture if non-qualified withdrawals are made).

  • Tax-deferred accumulation - Earnings in your SMART529 account can accumulate tax deferred.1
  • Tax-free withdrawals - Withdrawals for qualified higher education expenses are free from Federal and West Virginia income taxes.2
  • Annual gifting - Under the current rules, up to $18,000 per account beneficiary ($36,000 per married couple) per year may be contributed free of federal gift taxes.3
    The Federal Gift tax thresholds disclosed above were updated effective January 1, 2024. As this information may change periodically, please check current rules and consult with your tax professional.
  • Accelerated gifting - In any year during which your 529 contributions for a particular beneficiary exceed $18,000, you may make an election on Form 709 to spread the contributions ratably over five years (20% per year) for gift-tax purposes. This permits frontloading of up to $90,000 per beneficiary (or $180,000 for a married couple) into a 529 plan without generating a taxable gift, assuming no other gifts to that beneficiary are made during the five calendar-year period. If you make the five-year election and die before the fifth calendar year, the contributions allocated to the years after your death are included in your taxable estate. 1,3,4


There are two ways to invest.

  1. Invest directly by clicking this link or call 866-574-3542 to request an enrollment kit.

  2. Invest through a Financial Investment Professional
    For professional guidance, investment planning assistance and additional fund options, consult with a local professional. To find a financial professional, contact a local bank or investment firm.


Additional Ways to Save

When it comes to saving for college, every contribution to the account helps. Even smaller contributions, if made regularly, can add up over time. Here are additional opportunities to help you save regularly and invite others to get involved:



Gift of College logo

Give the Gift of College

Gift of College is an online gift registry program that allows family and friends to contribute toward higher education. You can give gift cards conveniently online via email or physically in the mail (minimum of $25). The card can easily be redeemed right into a college savings 529 account.

Purchase a gift card >



uPromise logo

Earn college savings with Upromise®

Upromise lets you earn money for college when you make everyday purchases through online shopping, dining out and more. Just direct your spending to Upromise partners—which include more than 600 online stores and thousands of restaurants and commonly purchased items.5 

More >



uGift logo

Give College Savings with Ugift®

Add college savings to your wish list with Ugift, a unique service that lets you invite family and friends to celebrate special occasions with gift contributions to your beneficiary's 529 account.

You can email or print gift invitations with a Ugift coupon specially coded for your account. Your family members or friends send in their contribution (for as little as $25) with the gift coupon, and your account is credited.

More >



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Payroll Direct Deposit

Automatic payroll direct deposit makes saving for college nearly effortless. Just go online, sign up, print out the payroll direct deposit form, and bring it to your payroll department. Your employer must be able to support this feature.

More >


1Lifetime savings maximum of $550,000 per child (Effective April 1,2022).

2Non-qualified withdrawals are taxable as ordinary income to the extent of earnings and may also be subject to a 10% federal income tax penalty. Such withdrawals may have state income tax implications.

3Any additional gifts to the same Designated Beneficiary in that five-year period would be subject to federal gift tax.

4If the donor elects to treat a gift as being made over five years, and the donor dies prior to the end of the five-year period, the portion of the gift allocatable to the period after the donor’s death will be included in the owner’s estate. Please consult your tax professional for more information.

5Upromise is an optional service offered by Upromise, Inc., is separate from SMART529 WV Direct, and is not affiliated with the State of West Virginia or Hartford Funds. Specific terms and conditions apply. Participating companies, contribution levels and conditions are subject to change without notice. Transfers are subject to a $25 minimum. 

Upromise, Inc. and Gift of College are not affiliated with the State of West Virginia or Hartford Funds.

"Upromise" is a registered service mark of Upromise, Inc.

Ugift is a registered service mark of Ascensus Broker Dealer Services, Inc.